ROLE - Art Direction, Design
PARTNER - Measurement, Insights, Analytics (MI&A) team at Twitter
WHAT/WHY - The MI&A produced numerous playbooks with analytics information each quarter. They needed a new design template for their playbook that was representative of Twitter's brand refresh.
WHO - Measurement, Insights, Analytics (MI&A) team at Twitter, external advertising partners
HOW - Create a new branded playbook in a template form that can be utilized by non designers, to easily created brand playbooks to share with advertising partners.
PLAYBOOK TEMPLATE
