ROLE - Art Direction, Design, Animation
PARTNER - Global Consumer Marketing
WHAT / WHY - A sizzle video on How Twitter Makes Money that provides a bird’s eye view of Twitter’s key revenue streams. The manner in which Twitter makes its money is complicated. So let’s simplify it.
WHO - Regular Twitter users, consumers, advertisers
HOW - Create an educational video that breaks down complicated concepts down into simple, informative and beautifully animated vignettes. In this docu-style approach we’ll borrow from the likes of Netflix, The New York Times and Khan Academy to make this as viewer friendly as possible.
STORYBOARD - FINAL DESIGN
