ROLE - Art Direction, Design, Animation
PARTNER - Consumer Product Marketing
WHAT/WHY - Using folk-tales as a storytelling vehicle, raised awareness of key safety features, educating customers on misinformation, reply prompts, and conversation controls.
WHO - Customers who don’t safe on Twitter — and/or don’t think Twitter does enough to curb the spread of misleading information.
HOW - Global evergreen campaign via @TwitterSafety.
CONVERSATION CONTROLS VIDEO
View Conversation Controls Tweet on Twitter.
MISLEADING INFORMATION VIDEO
View Conversation Controls Tweet on Twitter.
REPLY PROMPTS VIDEO
View Reply Prompts Tweet on Twitter.