TWITTER x TITLEIX CAMPAIGN
Fiftieth anniversary of Title IX.
Title IX of the Education Amendments of 1972 (Title IX) prohibits discrimination based on sex in education programs and activities that receive federal financial assistance.
TWEEP TAKEOVERS
Periscope livestream featuring a different Tweep each week.
EVENT INVITES - SPLASHTHAT AND EMAIL
SplashThat and e-vites for various events including pre-screenings of movies, meet & greets with cast members, as well as networking and content discussion events.
#Oscars Red Carpet Campaign -
Twitter Live stream of the Oscars Red Carpet event, encouraged user tweeting interaction during the event via the Event page for.
Promotional materials were also created for the even, including profile header on Twitter Movies, a banner on about.twitter.com, paid ads, and email blasts.
CAPTAIN MARVEL CAMPAIGN
Live streaming of a Cast Q&A to promote the upcoming launch of the mew Captain Marvel movie. Users were encouraged to Tweet, send likes and ask questions via the events page.
Promotional materials were also created for the movie release, including profile header on Twitter Movies, a banner on about.twitter.com, App store promotions, email blast and a branded vended machine at the movie launch in LA.
