ROLE - Product Design, UI/UX, Motion Graphics, Art Direction
PARTNER - Global Business Marketing
WHAT / WHY - Twitter currently offers twelve types of paid advertisements on their platform. Unfortunately advertisers were having a hard time locating these ad types. They wanted to see examples of each ad type on the platform and needed the specifications as well. .
WHO - New and existing advertisers on Twitter.
HOW - Design 6 new pages to showcase the 12 different types of paid advertisements. Each page lists specifications for each ad type as well showcasing sample ads for the Barista Bar and Sandwich Bar. These samples ads give the advertisers a visual reference to help them choice which ad type is best for them. Twitter's Ad Formats & Specs pages are located on marketing.twitter.com.
Barista Bar Ads Showcasing 12 Ad Types
Page Layout for Six Ad Categories
Page Masthead Illustrations
Wireframes & Build Specifications
