Pinterest Creators site launch
CLIENT - Pinterest
ROLE - Product Design, UI/UX, Motion Graphics, Art Direction, Content Publisher, Campaign Strategy
ROLE - Product Design, UI/UX, Motion Graphics, Art Direction, Content Publisher, Campaign Strategy
Overview
To support Pinterest’s growing creator ecosystem, we launched an educational and inspirational website across 13 global regions. The site empowers content creators with insights-driven resources, actionable best practices, and strategic guidance for long-term success. It also serves as a scalable, measurable platform for internal teams—becoming a single source of truth for educating and retaining creators at scale.
Key results
With 100+ XFN team members who contributed to the site, we hit all milestones and launched a robust site that will serve as a solid foundation for expansion.
A blog post about SCE, an educational resource created in partnership with Product, was initially limited in promotion but later became the site’s top page by users and sessions—indicating an appetite for product education content.
We were prepared for a mobile-leaning audience (turned out to be more than half of users) with design, copy and UX, and excited to find that mobile also correlated with increased engagement via sessions.
Reach: 93k unique visitors
Engagement: 592k unique sessions
Sentiment: 92% of surveyed creators found the site “very helpful”
(the remaining 8% found it “helpful”)
Number of GCO CMS user accounts: 40
Engagement: 592k unique sessions
Sentiment: 92% of surveyed creators found the site “very helpful”
(the remaining 8% found it “helpful”)
Number of GCO CMS user accounts: 40
Impact on OKRs
Reaching 93k unique visitors with scaled educational (and inspirational) content to aid creation, retention.
Pin submissions: 6k
Lead generation: 3k
Reaching 93k unique visitors with scaled educational (and inspirational) content to aid creation, retention.
Pin submissions: 6k
Lead generation: 3k
What does it mean for 2024?
Expanding the site structure and content to cover a broader audience, including agencies, publishers and merchants, and new ingestion methods.
Optimizing existing pages (design, Eng, SEO) and processes.
Refining the dashboard for easier self-serve data.
Expanding the site structure and content to cover a broader audience, including agencies, publishers and merchants, and new ingestion methods.
Optimizing existing pages (design, Eng, SEO) and processes.
Refining the dashboard for easier self-serve data.
Site pages
The site features Foundational, Timely, and Reference pages—managed by the core Content Enablement team and regional partners to ensure global consistency and local relevance.
Launched in 13 Regions
All content and imagery were localized to reflect cultural context and audience needs.
Creator Feedback from User Testing
Creator Site and Product
Educational collaboration highlights and opportunities.
Overall
Campaign launch assets
Social Assets - Pin Tips
A series launched in multiple regions featuring tips on how to create successful pins.
@pinterestcreators
@pinterestcreators
Blog post + Social Assets
A blog post explaining ways Creators can use Pinterest trend predictions for their next content idea.
Blog Post | Social Post
Blog Post | Social Post
