ROLE - Art Direction, Product Design, Animation, Branding, Advertising ,Campaign
PARTNER - Doctor Phil's Path to Recovery, CBS, and CircleClick
WHAT / WHY - Dr. Phil developed a powerful new tool in the fight against addiction, Dr. Phil's Path to Recovery. This is a virtual reality (VR) program in which individuals at drug and alcohol rehabilitation facilities can feel as though they're actually face-to-face with Dr. Phil. CBS felt that merely having this tool at the facilities was not enough. They wanted a fully brand experience to advertise the program.
WHO - Individuals in search of treatment as well as new and existing facilities that utilize Dr. Phil's treatment modality.
HOW - Create a brand for Dr Phil's Path to Recovery. Brand design include style guide, website design and build, social media campaigns, paid search ads, print advertising, blog posts and SEO.
Created in collaboration with CircleClick.