ROLE - Product Design, UI/UX, Art Direction
PARTNER - Fusar and CircleClick
WHAT / WHY - Website design for FUSAR. FUSAR is the global leader in universal smart helmet technology. They needed a new website to capture the attention and attitude of their customers, who are motorcycle and action sports enthusiasts.
WHO - New and existing customers.
HOW - Design a site utilizing strong diagonal lines that mimic motorcycles in motion. Combining imagery of the product in use along with individual products shots entice the user to buy the product.
